General Mills agrees to remove toxic artificial dyes from its products

AUSTIN – General Mills, Inc. ("General Mills") has agreed to remove artificial dyes from its products following an investiga - tion by Attorney General Paxton into the company for deceptively marketing its cereals that contain petroleum-based food colorings. "General Mills removing these toxic artificial dyes is an incredible win for the health of our children and all Americans. I look forward to finalizing an agreement with General Mills to ensure that this promise is kept," said Attorney General Paxton. "Under my watch, big food com - panies that deceptively market their products and fill their foods with unhealthy ingredients have been put on notice that they will be held accountable for their actions. I will never back down from defending Texas consumers and will continue to stand shoul - der to shoulder with President Trump and Secretary Kennedy to help Americans get healthier." Attorney General Paxton pre - viously announced that he had issued a Civil Investigative De - mand ("CID") and launched an investigation into General Mills for illegally misrepresenting its food products as "healthy" and "nutritious" despite containing artificial dyes. These synthetic food colorings have been asso - ciated with a variety of neuro - logical and behavioral issues in children, such as increased hy - peractivity, impulsivity, inatten - tiveness, and even autism. The company previously pledged to remove these harmful dyes from its products in 2015. However, it only briefly removed them before again reselling cereals contain - ing artificial colorings. General Mills has now once again publicly vowed to remove synthetic food dyes from its ce - reals and food sold in schools by next summer and eventually its entire product portfolio by the end of 2027. The Attorney General is actively investigat - ing other food companies, such as Kellogg's, for similar alleged misconduct.