AUSTIN — LCRA is launching Conquer the Colorado, a water safety program that equips swimmers and boaters with the tips, tools and knowl- edge they need to confidently enjoy the lower Colorado River, from the Highland Lakes to Matagorda Bay.
The campaign delivers real- life guidance for Lake Buchanan, Inks Lake, Lake LBJ, Lake Marble Falls, Lake Travis, Lake Austin and the entire lowerColoradoRiverbasin.
Conquer the Colorado is built around three simple but potentially life-saving principles designed to protect the Highland Lakes' core summer audience – young adults, families and recreational boaters: Watch out for hidden hazards. The lakes have hidden hazards below the surface such as submerged trees, sudden drop-offs and unpredictable currents. Recognizing what you're up against is the first step to staying safe.
Come with a game plan. Know your swim zones, plan with your group, wear your life jacket and designate a sober boat operator before you leave the dock. Never swim alone.
Have each other's backs. Real drowning is silent and fast. Knowing the five signs of drown ing, keeping eyes on your crew and being ready to respond quickly helps everyone make it home.
'We're not here to lecture anyone. We're here to make sure every crew that hits the water this summer makes it home. That's what this campaign is about.” says John Hofmann, LCRA executive vice president of Water Find everything you need to Conquer the Colorado at lcra.org/watersafety and by following #ConquerThe-Colorado on social media.
